2015 World AIDS Day Toolkit

World AIDS Day is commemorated each year on the 1st of December and is an opportunity for every community to unite in the fight against HIV, show support for people living with HIV and remember those who have passed away.

For World AIDS Day 2015 in South Africa, the core concept is to leverage the momentum and energy of local responses to HIV and TB and celebrate and acknowledge the vital role that communities have played towards achieving the long term vision of the National Strategic Plan on HIV, STIs and TB, 2012–2016 (NSP). This vision is ‘zero new HIV and TB infections; zero HIV and TB-related deaths; zero new infections due to vertical transmission and zero discrimination’

The slogan for World AIDS Day is: Towards an HIV-free generation, Rise.Act.Protect

This guide contains a listing of and advisories on all the products and tools contained in the 2015 World AIDS Day toolkit.

1. Concept and Rationale

The concept and slogan for World AIDS 2015 contains messaging position statements that explain the strategic importance of the 2015 theme and the rationale for the 2015 slogan, concept, campaign and its objectives. It will be useful to you for press releases, presentations, speeches, interviews and other communications. Sample messages supporting the slogan, concept and campaign are provided in the concept and slogan presentation but a fuller list of messages to choose from for your communications is also provided. Together with the Open Files for Facebook and Twitter – which can also be used on WhatsApp and WeChat – these messages and any other you wish to create, can be inserted onto the templates and used for World AIDS Day 2015 and Beyond.

The concept and rationale behind the slogan (Powerpoint)
World AIDS DAY 2015 concept document

2. The Corporate Identity guide

CI_guideimgThis is a 47-PAGE PDF document with a set of guidelines to be used by you, your suppliers and any other third parties who will be involved in ensuring implementation across all print, clothing and media spaces for World AIDS Day 2015. The Corporate Identity guide is to ensure consistency and the correct application of every facet of all the collateral for the campaign. The four parts of the Corporate Identity guide are:

  1. Branded components
  2. Clothing items
  3. Print collateral
  4. Digital elements
CI guide

3. Final Art

WAD_Campaign Flyer_FA.inddThe Final Art is provided as a PDF document and as digital Open Files.
World AIDS Day 2015 Final Art

4.

wadtemimg
The Templates are provided as documents in Word, Powerpoint and JPEG files.

World AIDS Day 2015 Templates

5. Toolkit Guide

The toolkit provides some champions for you to use and also shows you how to implement your own campaign. The guide provides useful advisories on some of the products featured.

Guide to the Products and Tools of the Toolkit (Powerpoint)

#RiseActProtect

Share your tweets on World Aids Day using the twitter handle #RiseActProtect.