Campaign to Address Stigmatization of HIV status launched
The South African National AIDS Council (SANAC) yesterday launched a national campaign to address social perceptions that continues to fuel stigma and discrimination against people living with HIV.
Themed ‘I Can’t Change My HIV Status But You Can Change Your Attitude’. The campaign aims to engage South Africans in a sustained dialogue on stigma and discrimination starting on World AIDS Day and for the rest of the year.
The communication campaign being launched under the them of “I can’t change my HIV status but you can change your attitude aims to mobilise South Africans to engage in dialogue and debate on social attitudes towards people living with HIV, while encouraging greater openness and disclosure by people living with HIV about their status.
The campaign is built around a series of short films in which people living with HIV’s share their own personal experiences. These stories are not of despair and hopelessness but rather of courage and hope, and tell how key people in their lives helped them to overcome challenges.
View the 2014 World Aids Day Campaign Toolkit and Guiding Messages Booklet